The bank signed a twelve-month retainer. Within three months, they had a new tagline: We were your grandparents’ bank. We’re still learning to be yours.
And that, as Dr. Mira Vance might say, was the only marketing that ever really worked. wilkins marketing marketing training
“You want to train other companies in marketing,” she said, standing at the front of the very same conference room where Liam’s breakdown had occurred. The entire staff of Wilkins—twelve strategists, four designers, two copywriters, and a part-time social media manager named Jess who was only there for the dental—sat in folding chairs. “So. Market yourselves.” The bank signed a twelve-month retainer
Applications tripled. Most were from people who called themselves “recovering agency refugees.” One applicant, a former art director who had walked out of a top firm after being asked to “make the blue more trustworthy,” sent a single image: a photograph of a wilting houseplant with the caption resilience isn’t pretty. And that, as Dr