Matomo Utm Parameter Now

| Parameter | Use Case | |-----------|----------| | utm_campaign=spring | Standard, widely supported | | pk_campaign=spring | Matomo-native (no pk_source or pk_medium needed — Matomo infers) |

https://example.com/product The same URL with UTM parameters: matomo utm parameter

solve this problem. They are short text tags added to the end of a URL. When a user clicks that link, the tags are sent to your analytics platform—in this case, Matomo (formerly Piwik). | Parameter | Use Case | |-----------|----------| |

1. Introduction In digital marketing, understanding where your traffic comes from is non-negotiable. While standard referrer data tells you the source (e.g., google.com ), it fails to answer critical questions: Which specific email campaign drove sales? Which banner ad on LinkedIn generated signups? Which social post led to downloads? matomo utm parameter