Marketing 1.0 Kotler !full! -

On April 23, 1985, they announced the discontinuation of original Coca-Cola. The press conference was pure Marketing 1.0: charts, taste-test data, and talk of "smoother, rounder taste."

Ironically, the fiasco ended up strengthening Coca-Cola’s brand—because the public realized how much they loved the original. But it remains a textbook case of what happens when you optimize the product while ignoring the customer’s heart . Marketing 1.0 is about selling products to consumers with a functional focus. New Coke was a perfect Marketing 1.0 move—data-driven, product-optimized, and rational. Its failure helped pave the way for Marketing 2.0 (customer-centric) and 3.0 (values-driven). marketing 1.0 kotler

Facing this data, Coca-Cola’s executives—true to —focused entirely on the product . Their reasoning was simple, rational, and engineering-driven: "Our product’s taste is losing in blind tests. Therefore, we must engineer a better-tasting product. Consumers want the best functional product. We will give it to them." After two years of secret development, they created "New Coke"—a sweeter formula that beat both Pepsi and original Coke in 200,000 blind taste tests. The product was objectively superior by their metrics. On April 23, 1985, they announced the discontinuation