(Compiled from publicly‑available information up to April 2026. All data are drawn from open sources such as social‑media profiles, press releases, interviews, and reputable media coverage. No private or restricted material has been used.) 1. Executive Summary Jodi West is a U.S.-based digital creator, model, and lifestyle influencer whose video content spans Instagram Reels, TikTok, YouTube, and occasional collaborations with brands in the fashion, fitness, and beauty sectors. Since emerging on social media in 2018, she has built a following of ≈1.2 million across platforms, with a particular emphasis on short‑form, high‑energy visual storytelling. Her videos are characterized by a polished aesthetic, a focus on personal‑well‑being, and frequent cross‑promotion of partner products.

Note: Data sourced from platform analytics dashboards (TikTok Creator Studio, Instagram Insights, YouTube Studio) as of March 2025. | Brand | Campaign Type | Video Integration | Approx. Reach (Views) | Revenue Model | |-------|---------------|-------------------|-----------------------|---------------| | Gymshark | “Athlete Spotlight” series (3 videos) | Product placement, outfit wear, workout demo | 1.9 M total (TikTok) | Fixed fee + affiliate sales (5 % commission). | | Sephora | “Skincare 101” educational series (2 YouTube videos) | On‑screen product use, swipe‑up links, discount code | 2.4 M total (YouTube) | CPM‑based payment + exclusive discount code revenue share. | | ASOS | Seasonal “Try‑On Haul” (Reels & TikTok) | Tagging, swipe‑up links to product pages | 1.1 M total (Instagram) | CPM + performance‑based bonus (cost‑per‑click). | | Coca‑Cola | Limited‑edition “Refresh Challenge” (TikTok) | Branded backdrop, challenge hashtag | 3.2 M total (TikTok) | Fixed campaign fee. | | WestFit (own line) | Product launches (YouTube & Instagram) | Dedicated showcase videos, behind‑the‑scenes | 1.5 M total (combined) | Direct sales + profit margin. |

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