4 Emily |link| — Influence 2 Part

Emily argues that we rarely notice when we’re agreeing with someone because we like them, rather than because their logic is sound. That charismatic coworker? That charming salesperson? That influencer who feels like a friend? You’re not just being social—you’re being influenced.

Her point: Liking isn’t a leadership tool—it’s a cognitive bias. And when you don’t name it, it runs the table. influence 2 part 4 emily

We’ve all heard it: “People buy from people they like.” Emily argues that we rarely notice when we’re