[better] - Groobgirls

GroobGirls remind us that the internet is still, at its heart, a playground. And on that playground, you don’t have to be pretty. You don’t even have to make sense. You just have to be a little grooby.

Think: a background character from Ah! Real Monsters who got lost in a Lisa Frank folder, only to be adopted by a 2000s Webkinz forum. groobgirls

But what—or who— are the GroobGirls? Unlike established aesthetics (Cottagecore, Cyberpunk, Fairycore), GroobGirls don’t have a single creator or manifesto. The term appears to have emerged organically from a handful of digital artists on Tumblr and Twitter around late 2021. The "Groob" itself is a feeling: something squishy, slightly off-kilter, brightly colored, but melancholic. GroobGirls remind us that the internet is still,