Founder Of Bcg -

Today, the firm he founded from a single Boston office generates over $12 billion in annual revenue. Yet Bruce Henderson’s greatest legacy may be this: before him, companies had plans. After him, they had strategy.

He also broke the mold of industry-focused consulting. Where other firms sold deep sector knowledge, BCG sold frameworks. Henderson believed that a brilliant strategist could walk into any industry—steel, software, or soap—and find the winning move using the same mental models. That bet made BCG a powerhouse and launched the entire strategy consulting industry as we know it. founder of bcg

Out of this belief came BCG’s first bombshell: the . Henderson observed that real unit costs declined by a predictable percentage (typically 20–30%) every time cumulative production doubled. The implication was radical: market share wasn’t just a vanity metric. It was a weapon. The company with the highest cumulative experience could underprice everyone and still make money. Today, the firm he founded from a single