Sriramulu Naidu, known for his technical daring, decided to take the risk. He chose a classic tale from the Arabian Nights —a story of hidden treasure, magical caves, and swashbuckling adventure—perfect for a visual medium. Unlike the famous Technicolor process which required a special, heavy camera, Alibabavum 40 Thirudargalum was shot using Gevacolor . This was a Belgian colour film stock from the Gevaert company (later Agfa-Gevaert). Gevacolor was a single-strip colour negative process that was simpler to handle than Technicolor’s three-strip system, though it required meticulous lighting and exposure.
The songs, composed by (often confused with the producer, but a separate music director), became chartbusters, especially "Mottukku Morukkuthu" and "Muthai Kudutha Mannan" . Legacy: Did It Succeed? Critics and trade journals were nervous. Would the massive extra cost be recovered? first tamil colour movie
The film was ( Ali Baba and the Forty Thieves ). The Historical Context: The Race for Colour While Hollywood had embraced Technicolor in the late 1930s (think The Wizard of Oz ), Indian cinema was slower to adopt the expensive and complex technology. The first Indian colour film was the Hindi Kisan Kanya (1937), but it was shot in a crude bipack colour process. Sriramulu Naidu, known for his technical daring, decided