We put on The Office for the 15th time while we do our taxes. We listen to a Marvel recap while we drive. We scroll Instagram Reels during the movie we paid $15 to rent.
The goal isn't to consume less . It is to more . filmflyxxx
The best entertainment—the stuff that becomes "popular media" for a reason—isn't the thing you scroll past. It is the song that makes you cry in the car. It is the movie that sits with you for three days. It is the show that makes you call your mom. We put on The Office for the 15th time while we do our taxes
Netflix, TikTok, and YouTube don't just show you what you like; they show you what will keep you watching . They have realized that "engagement" is the only metric that matters. The goal isn't to consume less
But as consumers of this endless firehose, we have to reclaim a little agency.
Don't let the algorithm convince you that the scroll is the point. The point is the story.
Welcome to the age of infinite entertainment. But here is the question nobody is asking loud enough: The Firehose Era Remember when "watching TV" meant sitting down at 8:00 PM on Thursday because that was the only time your show aired? That feels like ancient history.