Stop trying to be a mobility platform. Stop rebranding as a “transit solutions provider.”
The medium-sized regional operator is a target. The family-run commuter line is a target. The charter company with the nice website is a target. You should be the one pulling the trigger. Borrow cheap. Buy the competitor. Scrap the redundant routes. Raise the fares by 15%. The market will bear it because the alternative (a $45 rideshare) is a joke. bus tycoons
Here is your new playbook. Stop apologizing for the bus. Start weaponizing it. Stop trying to be a mobility platform