Use Google Forms + Google Sheets for real-time data analysis. Add conditional logic in Tally or Typeform for better segmentation. 2. SEO & Keyword Research Best for: Understanding what people search for (demand analysis).
| Tool | Free Access | |------|--------------| | | Unlimited mentions (delayed), sentiment analysis, export limited | | Mention.com | 1 alert, 1,000 mentions/month | | Brand24 | 14-day free trial (not ongoing) – but powerful | | Google Alerts | Completely free email alerts for keywords | best marketing research software free
| Tool | Free Capabilities | |------|-------------------| | | Website traffic estimates, top referring sources, audience interests | | Ahrefs Webmaster Tools | Backlinks, top pages, keywords (verify site ownership) | | Facebook Ad Library | See all active ads from any brand on Meta platforms | | Google Ad Transparency Center | View competitor’s Google ads | | BuiltWith | Technology stack used by competitors (basic free lookups) | Use Google Forms + Google Sheets for real-time data analysis
Install Clarity on your site. Review 5 session recordings. SEO & Keyword Research Best for: Understanding what
| Tool | Free Tier Limits | Best For | |------|----------------|----------| | | Unlimited surveys, responses, questions | Basic questionnaires, NPS, feedback forms | | Typeform | 10 questions, 100 responses/month | Engaging, interactive surveys | | SurveyMonkey | 10 questions, 100 responses/survey | Standard market research surveys | | Tally | Unlimited everything (no response limits) | Simple, clean surveys with logic jumps |