Let’s be honest: A $130 Nike swingman jersey is a luxury good. A $400 "Authentic" jersey is a status symbol. BayFakes offers 90% of the quality for 20% of the price. In a cost-of-living crisis, the Fan-topia argues that fandom shouldn't be a paywall. You shouldn't need a trust fund to wear your team's colors to a dive bar.

But it has evolved into something larger: .

October 5, 2023 | Reading Time: 5 minutes

Fan-topia isn't going away. In fact, as AI design tools get better and print-on-demand gets cheaper, the "Fakes" will become indistinguishable from the "Authentics." At that point, the only thing separating a real jersey from a fake one will be a receipt.