Casting Vk ((exclusive)): Backroom

Overall, the VK casting campaign delivered , confirming VK as a prime platform for Russian‑language creative recruitment. 2. Campaign Objectives & KPIs | Objective | KPI | Target | Actual | |-----------|-----|--------|--------| | Raise awareness of “Backroom” casting | Impressions | 3 M | 4.2 M | | Drive applications from actors/creatives | Qualified applications | 1 500 | 1 842 | | Build talent pipeline for future seasons | Audition invitations | 250 | 312 | | Maintain budget discipline | Cost per qualified lead | ≤ ₽ 250 | ≈ ₽ 220 |

Cost per qualified lead = 2 100 000 ₽ ÷ 1 253 ≈ ₽ 1 677 (≈ US $22). Cost per audition invitation = 2 100 000 ₽ ÷ 312 ≈ ₽ 6 730 (≈ US $88). backroom casting vk

| Metric | Result | Interpretation | |--------|--------|----------------| | | 4.2 M unique users | Strong exposure for a niche horror project. | | Engagement Rate | 3.9 % (likes + comments + shares) | Above VK’s average (≈2.3 %) for casting posts. | | Applications Received | 1 842 submissions | High interest; 68 % of applicants met baseline criteria. | | Cost per Qualified Lead | ≈ ₽ 220 (≈ US $2.90) | Very efficient compared with industry benchmarks (≈ ₽ 450). | | Conversion to Auditions | 312 (17 % of qualified leads) | Good funnel performance; room for higher conversion with follow‑up. | | Audience Demographics | 62 % M, 38 % F; 18‑34 yr: 71 % | Core demographic aligns with the series’ target viewers. | Overall, the VK casting campaign delivered , confirming