| Revenue Stream | Year 1 (est.) | Year 2 (est.) | |----------------|---------------|---------------| | Hardware (AdGuard Home devices) | $400,000 | $1.2M | | Routers (partner margin) | $150,000 | $600,000 | | Subscription bundles | $250,000 | $800,000 | | Merchandise | $50,000 | $150,000 | | | $850,000 | $2.75M | | COGS & OpEx (hardware, pop-ups, logistics) | -$600,000 | -$1.8M | | Net Profit (before tax) | $250,000 | $950,000 |
By controlling both the software and the hardware retail experience, AdGuard can become the —for those who want to block ads, trackers, and surveillance at every layer. This paper is a conceptual analysis and does not represent an official plan by AdGuard Software Limited. All financial estimates are illustrative. adguard store
Proceed with Phase 1 (online store + merchandise) immediately. Conduct a user survey to prioritize hardware features. After 6 months, if pre-orders exceed 500 units, launch a single pop-up at a major European tech event (e.g., Chaos Communication Camp, Web Summit). | Revenue Stream | Year 1 (est