%23meetjoeblack+latest -

You finally realize the show was always yours to direct.

The account wrote back—just four words: “Because you forgot to live.” And just like that, the app crashed. When it rebooted, #meetjoeblack was gone. Replaced by a new trending topic: . %23meetjoeblack+latest

The latest Joe Black doesn’t come with a scythe or a whisper. He comes with a notification. And when he arrives, you don’t fear the fall of the curtain. You finally realize the show was always yours to direct